F&B brands need to take a strategic approach to their SEO efforts to achieve impactful results quickly.
SINGAPORE – Media OutReach – August 17, 2022 – Stridec Worldwide (“Stridec”), named by Clutch as one of Singapore’s top SEO agencies, is helping more food and beverage (F&B) businesses find themselves in online to drive more traffic, customers, and revenue, recommending the top 3 SEO strategies they should implement as part of their ongoing search optimization efforts.
The market is becoming more competitive than ever, and with rising inflation, material and logistics costs, thin-margin businesses such as those in the food and beverage industry are among the hardest hit by the current market conditions.
It is therefore extremely important that F&B companies make the most of every marketing dollar they spend, whether on paid advertising such as ppc ads or organic search to capture more consumer attention.
These companies certainly cannot afford to waste time and money unnecessarily on “spray and pray” methods that yield little or no customer acquisition or sales.
While F&B brands have traditionally turned to social media as a go-to marketing channel, many are realizing that investing to get their website found on search engines generates a better return on their marketing investment.
However, search engine optimization as a marketing channel has always been shrouded in myths, half-truths, and misconceptions; and it’s easy for food companies to get distracted by fancy techniques or “hacks” and spend their energy on activities that don’t advance their research goals.
To help food and beverage brands stay focused on the key elements that have the most significant impact on their search engine rankings, Stridec recommends the top 3 SEO strategies as follows:
1. Use plain language on the website
The primary goal of a search engine like Google is to return the most relevant results to a user’s query, and this is no different for food-related queries, which are largely centered on looking for a particular type of food or cuisine, or looking for recommendations or the “best” food options to explore.
However, most F&B brands tend to overlook or forgo plain language in favor of more flowery, abstract copy to try and sell a certain mood. However, that wouldn’t matter if the website couldn’t be searched and found in the first place.
Because this is actually a fairly common occurrence with many food and drink websites, no matter which brand makes the effort to implement this tweak to their content, they will see a noticeable increase in its search rankings quite quickly.
It is an effective, quick-win method that produces quick results and is the cornerstone of the overall SEO strategy that Stridec recommends to any business as they begin their SEO journey.
Using this strategy, Stridec was able to help an Italian restaurant in Singapore get indexed by Google for a range of food or Italian cuisine related keywords and start ranking just days after implementation.
2. Optimize product category pages
For restaurant businesses using e-commerce, the online sales channel is definitely a go-to channel as more and more consumers become familiar with online food ordering, especially post-pandemic.
Creating and optimizing product category pages to be perfectly searchable is a key success factor in this regard and has a direct impact on the potential sales the business can achieve.
Key areas for optimization to address include: the title and main header of the product category page, with meaningful descriptions of the products featured on the page, as well as a question and answer section that answers typical concerns a consumer would have when purchasing such food products online.
It is recommended that the main keyword related to the product category be included in the title and main header text, and placed as close to the beginning as possible. The keyword and its variations should be included in the rest of the text on the category page, in a natural way. Otherwise, suspicions of keyword stuffing may arise, which will cause a frown on Google’s part and lead to a potential drop in the ranking of the website.
By implementing this, Stridec helped a Singapore pastry shop gain massive search visibility and drive traffic to their website for their birthday cake and cake delivery offerings.
3. Create backlinks to the website
Backlinks, which are links from other websites that point to one’s own, have been and continue to be one of the most essential criteria for ranking well on Google.
In general, the more links pointing to a website, the more likely it is to rank higher and above the competition for its target keywords.
However, not all backlinks are created equal, and some may even cause more harm than good.
The effectiveness of backlinks in pushing a website’s search rankings is influenced by a few factors, including whether the backlink is from a website in a similar or relevant industry, an authoritative and well-regarded site, or a popular and well-frequented blog. .
Successful link building depends on thorough research and preparation, as well as a clear and achievable acquisition plan. However, most businesses, including F&B ones, typically lack the knowledge, skills, and resources to do this on their own accurately and sustainably.
As such, food and beverage brands are recommended to leave this aspect of SEO to specialists and experienced SEO agencies hired like Stridec to handle it on their behalf.
This strategy helped propel Qwang, a new Vietnamese food brand from Singapore, to the top positions on the first page of Google search results for its target keywords within 4 months of launching its website.
Play it smart, play it strategically
“There are many factors that influence a website’s SEO performance, but not all factors have a significant impact,” explained Mr. Alva Chew, Senior SEO Consultant at Stridec.
“It is important that food and beverage companies understand this and play smart to focus their energies and resources only on the factors that make a real difference in their search visibility so that they can achieve their goals in the way most effective and efficient possible”.
The issuer is solely responsible for the content of this announcement.
About Stridec Worldwide
Stridec is a digital marketing agency specializing in SEO and eCommerce solutions with a mission to help brands Be found online. using his property “Great in bed” framework, Stridec helps businesses gain more traffic, customers, and revenue to stay ahead of the competition and dominate their markets.
Stridec is dedicated to helping clients create long-term, strategic online assets that deliver sustainable return on investment (ROI) for years to come.
For more information about Stridec, visit https://www.stridec.com/.