London, United Kingdom – February 9, 2022 – When it comes to SEO-based content, most of us have two rules within us: the more words the better, and the more keyword rich the content the better. While there are elements of truth to these sentiments, as with many things, the reality is far more complex and multifaceted. In fact, SEO experts at The brains warn that blindly following these rules can do websites more harm than good – and there are other more important factors to consider if you want to get your website on the first page of Google.
The idea that adding words to your content alone makes sense theoretically. If a competitor ranks a 1,200 word article, it makes sense that you aim for at least 1,200 words, if not more. However, adding words to a blog, article, or copy for the sake of words is actually more likely to be detrimental, and that’s because the word count doesn’t provide context or relevance to an engine. of research.
Instead, a higher word count is a tool you can use to provide more keyword targeting to your page. Increasing the word count is a very good idea – if you do it in a way that increases the volume of synonym keywords and semantic language for your target topic. This idea ties into the concept of keyword density – that a rich article in the right kind of language for a keyword helps Google understand the content and rank it where it needs to go. By adding words just for word’s sake, you can actually lower your keyword density, dilute your keyword relevance, and make it harder for Google to figure out what you’re trying to say.
About this problem, James Speyer, Senior Account Strategist for SEO, says:
“The simple conclusion here is that it’s not the amount of words on a page that matters, but what those words say and mean. If you plan to expand your content, make sure it increases your keyword density, not decreases it. If you’re unsure if your words are hurting your ranking potential, it’s best to talk to an SEO expert and get some advice. – James Speyer, Senior Account Strategist for SEO, The brains
The Brains is a leading digital marketing agency in London, focused on strategies that deliver unbeatable ROI and long-term business success. The Brains offers first-class content marketing, PPC, lead generation and services SEO services among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
E-mail: [email protected]
Telephone: 0333 050 7328