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SEO Experts Explain Google’s Core Algorithm Update

AUCKLAND, New Zealand, 05 Jul. 2022 (GLOBE NEWSWIRE) — According to the leading digital marketing agency in Auckland, Zib Digital, the last time Google rolled out a major update was in November of last year. The core algorithm updates aim to boost the overall relevance of search results. Updates may cause the site’s pages to fluctuate in search engine results.

On May 25, Google announced the rollout of a new update to the search engine’s core algorithm, with full implementation expected to take about two weeks. Zib Digital says fluctuations in page positions are to be expected and may stabilize a few weeks after the rollout ends.

Google makes hundreds of algorithm updates every year, including minor and major updates. Core updates occur every few months. While these updates may create noticeable changes to how certain sites perform in organic results, the updates are broad and don’t target any specific issue or particular site, Zib Digital says.

Since the start of the rollout of the latest Google update, the effects have been felt quickly. For pages that experience a ranking drop, Zib Digital explains that they are not actually penalized by Google, but have been re-evaluated against other web content published since the last update.

The first SEO company in Auckland says Google has released recommendations and information regarding algorithm updates in 2019. With any update, sites can expect increases or decreases in position and to avoid fluctuations, emphasis should be set on publishing relevant, high-quality content.

According to Zib Digital, website owners shouldn’t panic when Google releases new updates and should take the time to assess whether any changes need to be implemented. If SEO is applied correctly according to Google guidelines, there is no need to worry about algorithm updates.

With over a decade of experience representing hundreds of businesses in various industries to achieve first-page results, Zib Digital uses proven SEO strategies. Auckland businesses looking for a bespoke strategy designed to meet their specific business objectives and needs should contact Zib Digitaldigital marketing leaders in Auckland.

Contact information:

Zib Digital NZ

Katie McAleese + 64 272 757 059

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