Child Care SEO, based in Austin, Texas, recently published an article: Branding for childcare The easy way. The company helps child care providers grow their brand and expand their reach to customers, and this article aims to explore how they can work on this crucial aspect of their operations.
A company’s services can be similar to those of its competitors in any industry. However, it is a company’s brand that sets it apart from others. Even though the services offered remain mostly the same over the years, a strong brand is timeless and capable of constantly evolving to adapt to changing times. Branding for childcare does not have to be complicated, as explained in the article. A brand is the identity of a business – the logo, colors and words combine to create a great idea. A brand is more than the name of the school and a logo above the door. A brand should be cohesive and have a message integrated into all aspects of the business.
The best way to build a brand is to figure out what a cohesive image looks like for a business (and what that brand wants to mean in the childcare industry). There are five steps to consider in this process.
The first is what the school should represent, then choose the name and the slogan of the company. Company management should decide on the logo, colors and fonts, and then develop the company logo. The branding of the school should be applied to everything related to it. The first part of the process is to research the intended marketing and competition. Unless it’s a brand new business, they should already have a location and target demographic. When it comes to childcare marketing, competing firms should already be a known factor. Knowing the competition – their strengths and weaknesses – can be crucial in crafting an effective strategy for retaining existing customers and attracting new customers.
Likewise, having a deep understanding of current and future customers can give a business owner insight into how to best serve them. The article highlights some questions to include in a market research, including age group, ideal age range, socio-economic segment of customer base, exhausted or most popular age groups, and for which age group the company has the most capacity. A business owner should also consider how they want parents to feel when they visit the school. A mission statement and an understanding of the school’s philosophy are also essential. When researching competitors, find out who the biggest competitors are, what age groups they cater for, their capacity and availability, etc. are also worth knowing.
Ideally, a business owner should want a slogan to be short and capture what makes their school unique to parents. He should clearly state the purpose of the school to anyone who meets him. Color choices can also dramatically affect how customers perceive a business. Large companies spend a small fortune on the psychological effects of their color palette, so a good approach may be to use proven, research-backed color combinations. Choosing a random color scheme will make the branding look confusing. The ideal strategy is to incorporate three or four key colors into a clean design, and use them everywhere and on everything for the business. Likewise, it is best to choose a few fonts and stick to them. A standard sans-serif font is often recommended for body text for the convenience of the reader, although a bolder font can be chosen for headings and the like. Font size matters too. A logo is an essential part of the branding and identity of childcare services.
Child Care SEO was founded by Magdalena and Colin MacLeod of Austin, Texas. They help daycares and preschools who want to increase enrollment but have been frustrated with confusing internet marketing strategies. As daycare owners themselves with over 13 years of experience, the McLeods know the ins and outs of the industry.
More information on the childcare marketing agency, Child Care SEO, can be found on their official website. Their team is also reachable by phone or email, and those interested are encouraged to follow their activities through their favorite social media platforms.
For more information on Child Care SEO, contact the company here:
SEO for childcare
14425 Falcon Head Boulevard
Austin, Texas 78738