Seo advertising

SEO for Dentists: Getting to the Top of Google Search

Over the past few years, there has been a massive shift in the way patients search for local dentists. Forty-six percent of all Google searches are now local searches. What does this mean for your dental practice? If you want your practice to stay relevant in your community, you need to take local SEO seriously. We’ve created this SEO guide to help you rise to the top of Google search rankings. By the end of this article, you will have a solid understanding of what SEO is and what your next dental SEO steps should be. We’ve included tons of resources, so you won’t be confused.

What are the benefits of SEO for dentists? It is always important to start with the end in mind. Dental practices that implement an effective SEO strategy will see the following benefits:

  • New quality patients without paid advertising
  • SEO gets more clicks than Google Ads
  • Increase in scheduled appointments and brand awareness
  • Significantly improved dental website traffic
  • Better social proof, reputation and public relations
  • The ability to capture your competitor’s website traffic
  • Increased awareness and better case acceptance
  • Ongoing site assessment and monitoring

Your SEO Roadmap: 7 SEO Tips for Dental Practices

SEO starts with your dental website: To start, you need to have an up-to-date dental website. If your website is old, outdated, or you don’t even have a website, take advantage of our free website offer. We will build you a beautiful website for free. I know it sounds crazy, but we do it all the time to help dentists.

There are generally two aspects to improve the SEO of your dental website. First, the technical issues: loading speed; mobile optimization; correct metadata; bad links, 404 and dead links; oversized images and CSS issues; ongoing search engine updates; and hundreds of other technical issues.

You can tell if your site has any of these issues with a quick health report. If your health report comes back low, send it to your website management company and ask them to make the necessary updates and fixes. The second SEO issue with websites is content and links. They are so important that I talk about them in much more detail below.


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Claim and optimize your firm’s Google My Business listing: Your Google My Business account is your Google business listing and is what appears on the Google map. Dentists unfamiliar with Google My Business often think it’s their website that shows up on the Google map, but it’s not, it’s the practice’s business listing.

The first step in SEO is to claim your ad. Then you can select your main category and start optimizing it to help it rank higher. Before you go too far with your local SEO optimization, you’ll want to know where you already rank on the Google map by running a Google map ranking report. By running the report, you’ll find out where you’re not ranking well, and it will help you when filling out the “areas you serve” sections in your list.

The best SEO strategies leverage video content: Your patients, like everyone else, prefer video to images. Creating video content is an integral part of dental marketing. It is likely to become the most valuable part of content creation over time. This means that video content will reach a wider audience and do a better job of educating.

Coming up with great dental video ideas isn’t hard, it only takes a few minutes of your time. There are three very easy-to-use apps for creating video content: Instagram Reels, TikTok, and YouTube Shorts. These three social media apps have extremely flexible video creation user interfaces. They’re also all mobile apps, which means you can create content on the fly. If you haven’t used Instagram Reels or TikTok, you need to start.

SEO for dentists and social media go hand in hand: As mentioned in the video marketing section, social media platforms like Facebook, Instagram, and TikTok are content creation machines. Gone are the days of hiring a production team to come up with video marketing ideas. How do social media and SEO go hand in hand? Well, have you ever landed on a dental website without any images or videos? I have and they are pretty lame. I didn’t spend a lot of time there. Social media apps are the easiest way to create videos and images that will enhance the creative aspects of your website.

Second, social signals help boost SEO. Social signals are the engagements that social media content receives online. For example, if you post a video to your TikTok account and it gets thousands of shares, signals are sent to Google that the content is valuable. Since your social media account is linked to your website, some of the value of the link may be passed on to your website. When you create engaging content on social media, your chances of being found online increase.

Incoming links (backlinks) are very important: Inbound links are links that are on someone else’s website and link back to your website. Think of them as votes. The more votes you have, the more chances you have of winning. There are many strategies for getting inbound links because the best SEO campaigns for dentists always have a strong linking strategy. First you need to claim your online directory listings and review sites.

Second, you should look for opportunities to write articles for relevant local businesses. For example, if you are a general dentist and refer to your orthodontics, you might want to write an article for the orthodontist to post on their website. In this situation, your audience is the orthodontist’s patients, therefore your article could be about how healthy dental hygiene helps with orthodontics. In the article, you will want to link to your website. This would be a very relevant link and help your rankings.

Get Tons of Google Reviews: Google reviews are probably the most valuable digital social proof statement you have. We have set up a local dental SEO annual report where we measure and rank all dental practice listings in the 100 largest US cities. The report includes more than 28,000 dental practices. We found that ranking at the top of the Google map is only half the battle. You need to create a fantastic review profile. Think about it. How many times have you searched for a local business and NOT selected the top result on the Google Map because the reviews for the business weren’t great?

Your Google Reviews goal is to get more five-star reviews than any other dental office in your area. It’s not difficult and many of our client firms have done it. We measured the effects of inbound phone calls on practices with more reviews than their competitors. It’s a big problem ! In some situations, practices have doubled their new patients or incoming phone calls. If you don’t know where to start, download this free google reviews campaign. This will help you set goals and give you the tools to start acquiring more reviews.

Active content dental marketing is a key part of SEO: To get to the top of Google, you will need to constantly add new content to your website. Google loves seeing a dental office post new content on their website. New content ideas include blog posts, location pagesadding copy to your bio or about us page, social media and reputation management integration, and extending copy to your service pages.

Unfortunately, writing is not easy. It requires quiet, uninterrupted and creative time. Does it look like a dental office? Does it feel like time spent at home after work? The last thing you want to do when you leave the practice is go home and write. In fact, I met a dentist who wrote all the time, but he was weird. To help you, we created five cosmetic dentist blog templates and seven general dentist blog templates. Blog templates get you around 75% towards a finished article. We’ve even included images with worldwide usage rights.

Here is a final drafting suggestion. Have you ever visited a dentist’s website and the photo on the “About the dentist” page is 20 years old? Well, that’s because the website hasn’t been touched in 20 years. Another way to increase your website writing is to update your dental bio or about us page.

You are now an SEO genius! Well, maybe not a genius, but you sure know more than when you started reading this article. Good luck in your efforts to improve your dental SEO ranking.


This article originally appeared inFROM Weekend,the newsletter that will elevate your Sunday mornings with hands-on, innovative practice management and clinical content from experts in every field.Subscribe here.