You all know the word SEO (search engine optimization). Without SEO, your work may be underestimated. SEO is an essential element to rank your article in the Google search engine. It may seem difficult for the new writer or beginners to SEO their articles, but believe me, it is not that difficult. I will share simple points and easy to understand information in this article, which will teach you how to do SEO for your articles on your own.
#1. Choose a keyword for SEO
The keyword is the major and very important part of Search Engine Optimization. Keywords are actually the words that are searched on Google by people. Keywords reflect the topic and the entire article. As my keyword for this article is “SEO”. When people search for an SEO guide, they might get my article on the first page if its SEO done right.
#2. Using keywords for SEO
Now, the second very important part of SEO is knowing where and how to use selected keywords throughout the articles. Keywords should be used as follows in the article:
- Use the most important in the main title (your main title is your title or topic). As my title for this article is ”SEO: Rank your article in the Google search engine.”
- It should also be used in the subtitle or meta description. A meta description is a paragraph that is most relevant to your title and displays below the main title when your article appears on the Google page. It provides the reader with clarity about the article. For example, it provides the reader with additional information about the points you will discuss in the article. In the WordPress blog, it may not be possible to write a meta description, so in such a situation, Google itself selects the paragraph of your article that is most relevant. However, to better understand, you can take the example of the ”subtitle” option on Medium.
- Use the keyword in the first sentence/line of the article. Keywords should be used in the first paragraph thoroughly. Then use the keywords throughout the article.
- Using keywords in subtitles will also be good, but not necessarily.
In addition to using keywords for SEO, it is also important to format your article correctly. Use H1 size for title, H2 size for subtitle, etc. depending on your content. H1 and H2 are text sizes chosen accordingly. H1 is recommended for the title and H2 for the subtitle. On Medium, you have sizes H1 and H2 by default, and the body of the article is automatically transformed into size H6. However, sizes are available from H1 to H6. The size decreased as the number increased. Other sizes are used depending on content parts, type and requirements. While H1 should be recommended for the main title and H2 for the subtitle.
To note: The subtitle designates the second title after the main title. For example, my main heading is ”SEO: Rank your article in the Google search engine” and the subtitle started from ”Simple SEO Steps” etc It can be confusing when it comes to medium format or Worpress format. So let me clarify. SEO for both will be done the same way, while on Medium the subtitle is equivalent to the Meta description on Google. So consider the subtitle option on Medium as a meta description on Google, and the second heading as a subtitle because here we learn how to rank your article on Google.
For more help, you can check the link below. This article has been ranking at the top of the first page of Google for a few months. you can check the distribution of keywords throughout the article and its format.
The basics of search engine optimization are the same, but each platform differs a bit from the others in its format or style. For example, you SEO on Youtube, Fiverr, Medium, Google or Vocal.media accordingly. On Medium, you have many options like title, meta description and tags while on Vocal.media, you don’t have tag option. So, the steps mentioned above are the basics of search engine optimization that will work for all platforms.
© Mahnoor Chaudhry