Seo advertising

SEO VS ORM: you can’t do one without the other

ORM Market Expected to Grow 100% by 2029

SARASOTA, FL/ACCESSWIRE/May 3, 2022/ Public figures, business owners and others concerned with how they are perceived by the public are beginning to understand the importance of online reputation management (ORM), sometimes through bitter experience and a loss of income. Choosing to optimize for search engine results (SEO) is important, but how do they treat search results, especially if those results are negative?

There is no longer a choice as to whether to focus on ORM or SEO: today, companies and public figures know that both must be priorities.

ORM and SEO thought leaders agree: they say there’s no need to fight over which one should come first. SEO and ORM are increasingly being used to work together to sustain and build a strong reputation.

The statistics clearly show the growth in the use and understanding of ORM: studies show the online reputation management services market will grow 100% by 2029.

SEO Leads to ORM: How the Two Work Together to Create a Positive Online Image

In order to understand the relationship between search engine optimization SEO and online reputation management ORM, it is essential to know how each method works.

Search engine optimization works to push search results to the top of a Google search page. Most people who search for information online never click past the first page of results. In fact, most people don’t bother to go beyond the first search result on the first page. By using specific search keywords and phrases, search engine optimization helps improve a website’s search ranking, making it more likely to be seen by others.

Online reputation management helps control what people see of a person when they search for them online. This is important for people working to build a new brand or defend an established brand, those who want – or need – to improve their online image after a reputational issue, and job seekers and career builders in the professional world who wish to highlight relevant experiences. to their industry and their businesses.

Reputation Management Leader works with clients to ensure their strong SEO practices are supported by ORM. According to the firm’s experts, “SEO results mean nothing if we don’t manage them.” While SEO is essential for getting information in front of the public, information management is essential for ensuring that the person or business in question maintains a positive reputation.

SEO and ORM don’t have to compete for the best billing – the two can work together to help any professional create a positive online image.

Why was SEO established before ORM?

Although it seems like the internet has been around forever, it has only been a few decades since people started using the internet on a large scale. In the beginning, building an internet presence was a top concern for many professionals and businesses. Before search engines were a well-known tool, consumers needed a direct Internet address to get information about a person or business. Once search engines became a standard tool in the early 2000s, businesses and professionals became increasingly focused on being seen and what was seen about them by other users. of internet.

Over time, the Internet has grown and become a place for reviews, gossip, news, etc. Companies have understood the importance of appearing at the top of a search engine, and many practices have been implemented to do so, but few have fully understood the importance of displaying the most useful information at the top. of a search page and how best to use the assets. available on the search results page.

Based on the experience gained and the sophistication of search engines, the market then realized that more was needed. In 2015, when was founded, ORM was in its infancy and today it represents an essential aspect of any successful online marketing program.

Search engine optimization helps a business get noticed – online reputation management helps ensure that the right information is seen by the people who matter most.

Founded in 2015 by Adam Petrilli, is an award-winning leader in Online Reputation Management (ORM). The company offers state-of-the-art ORM solutions for individuals and businesses, including reputation analysis, negative content removal, optimization and removal, brand promotion and protection, and life protection. private. For information, visit www.netreputation.comFacebook at on at and LinkedIn at


Amanda Turner, M.Ed., is a writer and former therapist who studies the link between online reputation and mental health. His experience in the education, fitness and medical industries provides a unique perspective to understand how consumer opinions expressed online can affect business growth.

Media contact:

Peter Bylsma
Public relations
[email protected]

THE SOURCE: Web presence

See the source version on