Seo advertising

SEO vs. PPC: How Do They Work to Increase Qualified Leads?

PPC ad example

A display advertisement for e-commerce websites created by the PPC team at JTech Communications

An example of a search ad for web design by JTech Communications

An example of a search ad for web design by JTech Communications

Find out how SEO and PPC work together from a professional digital marketing company.

Like most other digital marketing questions, the answer comes down to one root cause: search engine algorithms. Google and most other search engines rank sites that provide a good user experience. ”

—JTech Communications

BOZEMAN, MT, USA, Aug 3, 2022 /EINPresswire.com/ — Both SEO and CPC can effectively drive traffic to your website and both methods are best when used in tandem. For this reason, both PPC and SEO deserve a place in your marketing plan.

To understand how PPC and SEO work together, we need to understand them separately.

Pay-per-click (PPC) advertising is an effective way to appear immediately in search results. The most common types of PPC campaigns are display ads and search ads.

Display ads get your brand in front of more people than any other type of ad in a cost-effective way. They generate large amounts of free impressions that build familiarity with your brand. You only pay for clicks, so your final budget will often be much lower than comparable search ads.

Search ads are great for converting qualified leads from your display advertising campaigns. Instead of displaying an image, search ads emulate organic results, which generates clicks.

You pay for the traffic generated by PPC advertising, but the conversions you receive are usually worth the cost. This makes PPC ideal for driving traffic to new websites or primary product pages.

Now that you understand the basics of PPC, let’s take a look at SEO.

Search engine optimization (SEO) is a method of optimizing a website to improve the ranking of search engine results pages (SERPs).

SEO, unlike PPC, takes time to properly implement, even if best practices are strictly adhered to. Also, SEO is not a one-time effort. It is a constant work in progress.

So how do SEO and PPC work together to improve the results you see from both?

Like most others digital marketing questions, the answer comes down to a root cause: search engine algorithms. Google and most other search engines rank sites that provide a “good user experience.”

PPC tells search engine algorithms how customers engage and interact with your website. Increased traffic tells search engine algorithms that customers appreciate what you offer.

SEO tells search algorithms that you have a relevant, high-quality website. Use SEO and PPC together to build a powerful digital marketing strategy for any business.

JTech Communications is a digital marketing and custom web design agency with over 25 years of experience. The JTech Communications team is constantly growing and improving the resources they can offer their clients, like this little guide to using PPC and SEO.

Looking for help with your digital marketing? JTech Communications’ digital marketing team can help you with SEO and PPC – contact them and tell them about your business today!

Katie Jenkins
JTech Communications
+1 406-586-7100
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