Seo agency

Taco Bell Launches SEO Agency Review in US

Yum! Brands’ Taco Bell has launched a study to find a dedicated partner agency to handle all of its search engine optimization efforts in the United States, two trusted sources confirmed today.

Taco Bell did not return multiple requests for comment.

In 2015, Taco Bell consolidated its media account with DigitasLBi and Spark from Publicis Groupe (now Digitas and Spark Foundry). Sources said the current review does not include traditional or digital planning / buying tasks, but claimed Spark is in the running for AOR SEO work.

It is not known exactly which agencies are competing for the new designation, and Spark could not be reached for comment.

The review would apparently not affect Taco Bell’s relationship with Deutsch, which has been its primary creative agency since 2013.

In total, Taco Bell spent $ 431.8 million on marketing efforts in the United States last year, up from $ 395.8 million in 2016, according to Kantar Media.

Criticism follows Yum! Brands’ better-than-expected fourth quarter earnings report, which was released in February. During this term, Yum! The brands experienced same-store sales growth across all of its owned properties: Taco Bell, KFC and Pizza Hut.

When calling for earnings, Yum! Brands CEO Greg Creed praised the company’s efforts in 2017 to make Taco Bell, in particular, more accessible and convenient for consumers. Last year, yum! Brands’ has entered into a US partnership with the Grubhub delivery service for its KFC and Taco Bell brands. By 2019, Creed said the company plans to install self-service kiosks at all of its Taco Bell restaurants.

“It’s important to facilitate access to all of our brands and partnering with Grubhub is a key part of making our brands distinctive, relevant and easy,” said Creed.