AUCKLAND, New Zealand, March 16, 2022 (GLOBE NEWSWIRE) — According to Auckland’s leading digital marketing agency, Zib Digital, with consumers spending a lot of time online every day, businesses that are unfamiliar with their digital tactics are spending next on opportunities to influence consumers at key online touchpoints.
Zib Digital explains that digital marketing in Auckland has become increasingly complex thanks to the exponential growth in the use of digital media and technology. Therefore, buying decisions are potentially influenced by many touchpoints that need to be integrated to create a holistic digital marketing strategy.
There are several channels marketers can invest in to amplify a digital marketing strategy. Zib Digital says paid, owned, and earned media are essential parts of a strong marketing strategy because consumers respond better to cross-platform campaigns.
As Zib Digital clarifies, paid media is content such as advertisements or sponsorships, while owned and earned media is free. Owned media is content created and controlled by a company, such as a Facebook page or website. Earned media is content that others have created about a brand or business, such as reviews and user-generated content. Leveraging owned media efforts often increases the effectiveness of paid and earned media for online businesses, according to Zib Digital.
Creating customer profiles to understand the target audience is critical to the success of any campaign. Understanding what the ideal customer looks like and what problems will be solved allows companies to build trust with those customers, says Zib Digital.
Writing good copy is one of the best ways to advertise effectively, says Zib Digital. The copy should offer a complete journey through the marketing funnel and should incorporate various channels such as blogs, newsletters, and social media posts.
Auckland-wide SEO leaders also emphasize the importance of SEO to enrich content and drive potential customers to a web page. An impactful and consistent SEO keyword strategy is important and using SEO specialists will help kick this strategy up a notch as experts can identify what needs improvement, what keywords need to be implemented and Organic SEO to focus on.
To find out more about the best SEO company in Auckland, contact Zib Digital.
Image 1: Zib Digital NZ
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