As search engines like Google evolve over time, their mission is to direct users to the exact content they are looking for. Products, blogs, images, and any other form of content that can be found on your website will rank higher in the search engine if they use solid SEO tactics. SEO, or search engine optimization, incorporates keywords and link building in order to attract users to a credible site. In order to attract potential customers to your website, it is crucial to be clear about exactly what they are looking for.
Content & SEO: Finding the right balance
The relationship between content and SEO is a delicate balance. The world of SEO analyzed by a strong marketing team should be exciting: think about the visibility your site can get with high ranking keywords! After performing keyword research, you may feel the need to insert as many keywords into your site to gain popularity. But if you want your on-site optimization to be strong, you also need your content to be meaningful.
This gives your SEO team something to work with, making it easier to incorporate keywords rather than having to completely rewrite a piece of content to fit the bill. To insert the highest ranking keywords, a content writer must understand what potential customers are looking for, narrowing down target audience and content goals before writing. Once the target keywords are specified, the next step is to integrate them into the content in a strategic and natural way.
Align content and SEO
When trying to find something on the web, a page’s title and meta description are good indicators of what the content will contain.
For content to really align with SEO, thoughtful keyword placement and essential details are really important. Speaking of which, it’s also important to consider incorporating internal and external links into your website content. Internal links are links from one page on your website to another page on your website, while external links are links from one page on your website to a page on another website. Why is this important when marketing your content? Well, it all comes back to the ranking process again. Search engines like Google prioritize pages based on their degree of “trustworthiness”. If any of your pages are linked from somewhere else on the internet or even on your website, it gives Google the message that that particular content is valuable. Think of it as a recommendation from a friend!
By now you’ve probably figured out how content and SEO go together. Beautifully written content is nice to have on any website, but without keywords and high ranking links you’ll be selling yourself short of visibility.