Tug has been appointed by Merlin Entertainments to manage search engine optimization for SEA LIFE Sydney Aquarium and drive customer growth.
Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive areas where visitors can encounter some of the world’s most incredible animals including dugongs, sharks, sawfish, stingrays, jellyfish, penguins, seahorses and thousands of tropical fish.
Merlin Entertainments is a global leader in location-based family entertainment and operates more than 140 attractions, 23 hotels and six resort villages in 24 countries on four continents.
The digital marketing agency, which in April was named APAC Performance Marketing Agency of the Year, has been nominated for increasing share of voice and audience traffic to SEA LIFE Sydney Aquarium website through free, organic, editorial and natural search results.
Matt NewmanHead of E-Commerce, APAC at Merlin Entertainments, added: “With over 700 species of aquatic life and over 13,000 fish and other sea and aquatic creatures, SEA LIFE Sydney Aquarium is a destination for the whole family.
“After two years of disruption, we wanted a digital marketing agency that could help us grow our organic web presence and spread awareness of all we have to offer. Tug’s team demonstrated a strong experience in SEO and we look forward to working with them.
Tug, who has offices in Sydney, London, Toronto and Berlin, is a performance media specialist and uses data, media, content and technology to optimize digital marketing performance and ROI for his clients. , including WWF, Budget Direct, NobleOak, Compare Market, Law Connect and GenesisCare.
Charlie BaconManaging Director of Tug Sydney, said: “We are delighted that Merlin Entertainments has chosen Tug to help lead residents and tourists to this magical underwater world.
“It is a major entertainment destination in the heart of the city and we will bring all our expertise to ensure that as many visitors as possible experience it. We hope this is the start of a long term relationship with Merlin Entertainments and its portfolio of attractions across Australia and New Zealand.
The victory follows the nomination of Isabelle Blanchard as paid media director at Tug Sydney in June.