Seo advertising

Using SEO to Reach New Jersey Businesses

What is Search Engine Optimization?

Search engine optimization is the process of optimizing your website and other online presences to improve your visibility in search engine results. Brands want their websites to rank near the top of search results for specific keywords – the higher your keyword rankings, the more organic website traffic you will get.

Why SEO is Important for New Jersey Businesses

Effective SEO is the keystone of effective marketing for New Jersey business concerns because:

  • 68% of all trackable website visitors come from organic search (1)
  • 75% of searches stop on the first page of results (2)
  • 78% of clicks go to the first five search results on the first page (3)
  • The best result on Google gets 13 times more clicks than the tenth result (4)

What drives your search rankings?

Many factors help determine how high your website appears in search results. These factors include:

  • Tags, titles and descriptions in the backend of your website
  • The quality and depth of your website content
  • The loading speed of your pages
  • How much website traffic you receive
  • How many sites have content related to the topic
  • The number of sites pointing to your content (link building)
  • How long and how often you post/update content

Search engines like Google also favor websites that appear attractive and functional on mobile screens and have well-designed pages and sitemaps. Their goal is to make sure their users have a good site experience, so the more mobile and friendly your site is, the more Google will reward you with higher rankings.

Google and other search engines have very sophisticated technology to identify the best content on a particular topic. Many “tricks” that site developers used to improve site rankings are no longer effective. Some are actually hurting your rank now! Google will work to ensure that relevant and meaningful content for New Jersey business decision makers exists on the pages they prefer in their search results.

SEO Essentials for New Jersey Businesses

You want to rank high on terms that will help you attract business opportunities. Sometimes these are very popular terms, but they are often attractive to many companies, which can make it harder to rank high. Sometimes it’s more beneficial to focus on specific “niche” terms that speak specifically to your target audience. Keyword research will be essential here to determine the right combination of keywords.

Remember that you want to attract businesses looking for products and services. Avoid keywords that seem to get a lot of consumer traffic, unless you also sell directly to individuals and households. Identify the terms that will be most important to business decision makers so you can focus your optimization efforts on the best opportunities.

Tips for Developing an SEO Plan

First, identify the best words for your effort. Find an SEO services expert who knows the New Jersey business market, or work with a leader in the New Jersey business market, like NJBIZ. Once your business expert has identified the right SEO keywords, you can work together to craft a comprehensive on-site and content strategy that will result in high rankings for multiple keywords relevant to your business.

Note that writing quality content that indexes well is both a science and an art. SEO efforts cannot generate results overnight. Google and other search engines track billions of web pages, and changes in your ranking will occur over weeks and months. There are many software tools to help you track your rankings.

Get in touch

At NJBIZ, our mission is to help New Jersey business market leaders do more business. If you want more ideas and information on how to make SEO work for your business, contact one of our NJBIZ marketing experts by filling out the form on the site.

  1. SearchEngineLand, 2019
  2. MOZ, 2019
  3. Smart Insights 2022
  4. Smart Insights 2022