Seo business

What is SEO? – Enterprise Community 2

Search engine optimization is not an easy thing to do in today’s competitive market.

After reviewing our online articles and the interests of our NerBrand audience on SEO, we have combined all of our previous SEO articles into this article.

What is SEO?

Online stores and SEO

There are many choices for launching an online store. At NerdBrand, we have one that we recommend. WooCommerce by WordPress. With over 3 million installs (WordPress websites) using it, you can’t ignore it.

Creating an e-commerce store so that your business can sell online becomes a desirable goal. In the current climate, businesses must adapt. It is no longer something to put off. But choosing the right one early can save you money. Especially if you plan to market and optimize your store’s SEO. And without paying for another monthly application.

Why WordPress?

WordPress has over 65% market share of all CMS (Content Management System) and over 35% of online websites use it. It is a strategic tool for marketers and website managers. If you are a content specialist, you already prefer WordPress. However, we recommend custom rather than commercial themes. Business themes target mass sales and are not industry specific.

Long Content SEO Strategy

Shopify is an end-to-end closed system for online sales. However, we have found that WordPress can be a more solid e-commerce strategy. Once implemented, WordPress is the platform for your informative content. As well as where your conversions will occur.

Long form content

So how do you get Google to like your website content for a set of keywords? Well, one way is to create long-form content.

But if you have limited resources, you should invest some time in it. Long-form content is a strategy for creating massive content. Like a video, blog posts or images, which can be extended to micro content. Smaller chunks primarily for sharing on social media. Next, point to your pillar pages.

Subject group

Start with the subject group approach. It is the idea of ​​creating content that directs users to a page with more information. So there are calls to action (CTA) on it.

So start building a pillar page on the target topic. There will be over 1,000 words, so no shortcuts creating that to start SEO.

This is an ultimate resource for your audience and is very valuable. Optimizing this page for SEO means making it a target of your backlink acquisition efforts. Those that are on your website (on-site) and off-site.

pillar content SEO strategy

Content of the pillar

Create about 6-12 blog posts that link to this pillar page and make sure the pillar page links to it. These articles, or blog posts, must contain words in your links. For example, “also read (key search term here)” or “you may also like (your key search term here)”.

This type of content is of course related to the subject of the pillar page. This expands the information that has been provided.

Now promote the pillar page

Send it to your mailing list as a newsletter and use each post as a new episode of your newsletter.

Social media encourages readers to include backlinks to your articles. These readers will also pass by related blog posts. Thus, stay engaged on your website, increasing the time per session. Google likes to see this signal – Dwell time.

What Google likes

Google measures the engagement, relevance and trust of the information available on your website. Quality backlinks bring authority to your pages. This will influence the ability of your blog posts to rank.


Google wants to see that people like your website for the keywords you are targeting on the pillar page. These blog posts are not easy to write. So you will need a content writer who is professional and familiar with your topics. Look for a writer, not an SEO writer.

You can reuse this pillar page in a content offering like an eBook later. Or create an email course or video series. The possibilities are almost endless. You can nurture readers by using blogs as a touchpoint. It creates an audience for inbound marketing.

Write frequently on a basis you can manage. Don’t set a goal you can’t achieve. A pillar page and supporting blog posts every 3 months should be enough. You can easily scale and optimize this type of implementation.

Formatting is important for reader and SEO

The formatting of your articles, images, videos and the technical implementation of SEO are important.

If you have a WordPress website, install an SEO plugin. But that’s not the end of solving your SEO problems. It will show you your mistakes and shortcomings.

You need to know that you are focusing on the words that people are actually searching for. Otherwise, you are optimizing for a term that no one is using. You can rank number one, but you still won’t get traffic.

Solve your SEO problems first

Lots of research and development to find out what works best for you. I would start with Ubersuggest. Start with your domain or a competitor. It’s free and easy.

SEO is not a set and forget it fix. It takes extra effort and knowledge about search engines and the plugin to get the most out of it. Plus, your competitors are spending time and money. All to constantly overtake you in the rankings.

Finding what your readers want requires getting into their heads. It’s like the CSI shows mom is still watching. It takes more than 10 minutes to figure this out, but there is a lot of hard work and time involved to get it right. Without knowing who is already showing up, how can you write for them or those you want to feature?

That’s what a healthy CTR (Click-Thru-Rate) can do for you.

We can audit your content and tell you where you stand, and help you adjust it. It’s not a quick fix. Writing is an art, but writing just for the search engine won’t work either. Remember, it’s always about the readers.

There is no “SEO content”

If you’re having SEO issues, you might have a content problem. The search engine does not rank simply based on the presence of words and images on the page. But rather if this content is intriguing and useful.

The more users click on the result, the higher you can rank for the terms your article is about.

Content should be easy to read and written in a way that isn’t like “the other guys” out there. Make it interesting and useful. Even if you think it’s too filling, you’d be surprised what your readers engage with.

The content is optimized for them, not for the Google bot.

Connect it!

Once you start writing awesome content, start linking to other posts and pages on your site.

Even give credit to the sites you reference in your content by linking to them. They can send back a link! Plus, it’s just goodwill and gives the original author proper credit for the quotes you’ve added to your website.

Unfortunately, much of the published content is simply not worth linking to. 75% of them get no inbound links. So forget the “more is better” approach to content if you want links. Go for quality instead. Your content will only generate links if it is truly exceptional, “remarkable”, as Seth Godin would say. –Brian Sutter,